I found their critique of a prevalent assumption that a modern 'guilt' culture (in which internal constraints influence behaviour) prevailed over an older 'shame' culture (in which community rituals of shaming enforced social norms) very illuminating. When one thinks about it, of course shame is an enduring human emotion and not just about traditional practices within small communities such as preaching over unmarried mothers or raising 'rough music' against transgressors against community standards. Within a given context, a raised eyebrow might induce tremendous social shame.
Their argument that
Shame... could borrow from old established ideas and idioms while still using the most modern forms of communication technology and social networks with astonishing effectiveness. We would further argue that any definition of shame must clearly appreciate the importance of dynamic interactions between people, institutions and ideas within its influence.seems compelling to me. Their recuperation of the importance of shame could engage in productive dialogue with Anna Clarke's very useful concept of 'twilight moments' in sexual behaviours (for surely a lot of that is about shame), and also cries out for further consideration of the role of the media in creating shaming narratives.