A very good piece of work, looking specifically at the popular dailies of the period and their extremely polyvocal take on issues of gender. Makes a good point about the papers positioning themselves as about 'modernity', and issues of feminisation of their presentation and the types of things they dealt with, even beyond the actual women's pages. Not just about reinscribing traditional gender roles - some of that but because there are so many people writing in any given paper on any given day with different slants what they were getting across was a good deal more complex.
Even if there was a tendency to be 'yay modern girl - particularly in a bathing suit', with the increasing use of eroticised photographs of attractive women. But did get serious feminist voices out there too, even if there was often an agenda of drumming up sales-gleaning controversy.
Also has good chapter specifically on representations of masculinity and attitudes about men (which also comes up in the war and peace chapter - the contrasting figures of the decorated hero who says never again, the shell-shocked veteran, and the languid foppish postwar male who hadn't fought).